Little lunches. Big ideas.
Client
Bento Buds
Year
2026
Bento Buds began with a simple idea: make everyday lunch packing healthier, more sustainable and a whole lot more fun.
The founder had a clear vision for a range of colourful, reusable lunchboxes that children would love and parents could feel good about choosing. Our role was to turn that vision into a memorable brand, balancing playful personality with the quality and reassurance parents look for in everyday products.
We developed a friendly visual identity built around expressive typography, fresh colours and a cheeky kiwi character, supported by packaging that feels natural, approachable and full of little surprises.
Scope of Work
Brand Identity
Packaging Design
Character Illustration
Visual Design
Thoughtful by nature. Playful by design.
The packaging brings together earthy, kraft-inspired textures, cheerful illustrations and clear product information. It's a considered balance of fun and function, designed to appeal to children while communicating the practical benefits of durable stainless-steel lunchboxes.
Every detail, one goal.
From the brand identity through to the packaging, every detail works towards the same goal: making healthier, more considered lunch choices feel exciting, accessible and anything but ordinary.
Meet the kiwi: a cheeky character who brings personality to every box, label and lunchtime.
