Designed to stand out.
Client
Dart Express Sydney Shuttles
Year
2026
Launching a new airport shuttle service in Sydney meant entering a busy market where standing out was just as important as getting people from A to B.
DART needed a brand that looked distinctly different from the familiar transport operators around it. Rather than follow the industry's conventional approach, we created a fresh, energetic identity built around vibrant colour, confident typography and a distinctive linked symbol.
Jetstream Green, Violet Transit and bold charcoal give the brand a recognisable personality, while friendly messaging and playful graphics make airport transfers feel simple, approachable and refreshingly uncomplicated.
Scope of Work
Brand Identity
Booking App & Digital
Print & Campaign Graphics
Making the journey feel easier.
Beyond the logo, we developed a flexible visual language that could work across promotional campaigns, signage, customer information and digital applications.
From illustrated travel graphics to clear, easy-to-follow service information, every element was designed to balance personality with practicality.
Ready to make its mark.
The result is a brand that feels welcoming, memorable and ready to make its mark in Sydney's airport transport market.
Illustrated travel graphics and clear service information, designed to make every step of the journey feel easy.
